Volume 5, Number 4                                       April 22, 2010

Hi <$firstname$>,

Writing skills have become even more important as the world of marketing has grown more and more competitive. Today I'm showing you how you can easily create quality and interest in your writing. Read my blog at www.writingformarketers.com and my social media posts for even more information.

Yes, there is a new format for the newsletter. Let me know what you think.

By the way, you can still apply for a free strategy session with me by going to:
Yes, you have to fill in the application because I have only a few sessions available. I look forward to talking with you.

Click on the book cover to subscribe to this Vibrant Communication Tips Newsletter and get a free electronic copy of 57 Steps to Better Writing.


In This Issue:
Three Ways to Create Interesting Writing
Why Quality Writing Matters
Where to Find Lee on the Web
Recommended Programs
Three Ways to Create Interesting Writing

The only reasons to write are to provide information, sell your products and services, or convince your reader to accept your ideas.

When you write, whether it’s a blog post, a book, an article, even a Twitter post, you must make it interesting or there is no point to your writing at all.

When your writing bores the reader, you do him or her a horrible injustice. If nobody reads your words, you’ve denied them the benefits of what you have to say.

Here are three key ways to create interest every time you write:

  1. Create a headline or first sentence that raises a question in your reader’s mind. When you do this, you intrigue the reader to the point where it is almost impossible for him or her to stop reading. The headline on this post is one good example. Another is to use the phrase “How to … ” in the headline.

  2. Put yourself in your writing as the main character. Isn’t that for fiction writers? Yes, but it’s also for non-fiction writers. You are the main character in your writing. When you teach, draw on your experience with your subject in a very personal way that nobody else can duplicate.

  3. Create a strong emotional reaction with your writing. People learn when they have an emotional experience. Surround your facts with a story or case study that shows exactly how your process works in a way that the reader can see and experience.

You must do all three of these together to create the most interesting writing. I remember back to my newspaper days, when I had to write dozens of headlines for stories in every issue. Every headline had to intrigue the reader to draw him or her into the story.

If you want great samples of how this is done, pick up a newspaper today and look at the headlines. Ask yourself how the writer got you to read the story, then use that technique in your own writing.

Interesting writing doesn’t just happen. It is a process that you can learn. Start by using these techniques in the next article or blog post you write.

Why Quality Writing Matters

You hear it all the time from guru after guru.

“Don’t worry about the quality. Just get your writing out there. Nobody reads it anyway.”

If you buy this, you are shooting yourself in the foot as a marketer. You are driving away customers you never knew existed. You are giving your business a reputation that’s less than professional.

The truth is that everything we do in marketing and building relationships is based on the written word. Every blog post is written, videos are planned out and scripted, social media posts are written. And for those of you who are screaming audio and video and speeches, these are just as much written as anything else. The ones done without planning are just bad first drafts.

And yes, it is true that it seems like a lot of people don’t read, maybe  don’t even listen. The big question is: WHY? Could it be that they’re bored? Could it be that your information is of no value to them? Could it be that your emails don’t grab their attention?

Even non-readers do read, when it matters to them. They read email. They read how-to books in their speciality. They read letters. They read Twitter posts that interest them. You job is to write copy that matters, that addresses your audience on their terms. It’s not that people don’t read, it’s just that they don’t read material that bores them. Quality writing, as defined below, creates interest and gets YOUR audience to read YOUR message.

Many people have the idea that quality is about highly literary writing, about fine turns of phrase, about being Hemingway or Shakespeare. Nothing could be further from the truth.

Quality in writing is about a few very specific items that you must do if you are to interest those non-readers. These are:

  • Correct spelling, grammar and punctuation.

  • Paragraphs that make sense

  • First lines and headlines that grab attention

  • Sentences that pique the reader’s curiosity

  • Examples and stories that create an emotional experience

  • A close that tells readers what you want them to do with what they just read

  • Content that addresses their specific problems and desires

How to find Lee on the web


Recommended Programs
Lisa Cherney and Michele PW teleseminar

My friends Michele PW and Lisa Cherney are again teaching their secrets on how to be a big online success! Michele is a copywriting genius and Lisa is an incredible marketing coach.

Well, these two have gotten together because they've seen how so many entrepreneurs struggle to make money online and they want to help. Between the two of them, they've worked with HUNDREDS of business owners and entrepreneurs
over the years and they KNOW what it takes to succeed online.

If you missed their free call "Why Won't They Buy? 3 Simple Secrets to Selling Your Expertise Online" on Wednesday, you're in luck! They're hosting an encore on Saturday, April 24, at 10 am Pacific/1 pm Eastern. You can register in just a few seconds here.  These two are worth it so listen in if you can. If you can't, register to get the recording.

The call is free, and there is no obligation to buy ever, but if you ever do, know that I'm an affiliate of Michele and Lisa (which means if you buy something I do get a commission).

Learn the secrets great writers use to influence customers
Lee Pound  helps writers and speakers become the perceived experts in their markets by writing and publishing books. My protégé program gives you the skills you need today to succeed.                                                 Learn more about my protégé program here
Do You Need A Speaker?
Lee is an inspirational and motivational speaker who presents to organizations, conferences, businesses and clubs interested in learning more about skills needed to use writing and speaking as powerful marketing tools.      Learn more about my presentations
Books by Lee Pound
Fifty-Seven Steps to Better Writing is my personal look at the writing and publishing business. You will learn how to choose a genre, how to select a publishing method and how to use the craft of writing to make your work sparkle. (See special offer above) 

Adapt: How to Survive and Thrive in the Changing World of Work shows you how to make sense of the changes in the way jobs and businesses are run in today's economy. Thirteen experts take you step by step through the process of finding jobs and changing careers.                                                       http://www.adaptsurviveandthrive.com

For my novels and lots of free audio programs, go to: http://www.leepound.com/SolutionsPressBookstore.htm

The Write Coach
4533 MacArthur Blvd., #200, Newport Beach, CA 92660
949-246-8580   lee@leepound.com  www.leepound.com

©2010 Lee Pound International LLC

This newsletter is provided as a service to those interested in improving their writing and speaking skills. I will never sell or disclose your e-mail address to any other party for any reason. All information in our files will be kept in the strictest confidence. If you wish to discontinue receiving this newsletter, please e-mail me or use the link at the bottom of this e-mail. Please feel free to forward this newsletter to anyone you think might want the information. I am an affiliate of many of the programs I recommend and may receive payment from the promoters if any products are sold.