It's looking like Spring here in Southern
California, just in time to think about taking your business or career
to the next level.
This includes adding new
parts to your marketing mix this year. One of the best ways to
distinguish yourself from the crowd is to write a book or speak to
groups and organizations.
I'm sure you've heard
this before. It always seems like a nice thing to do if you could just
figure out how to get started.
It's not that hard. For
instance, I just finished editing books for two clients of mine. They'd
never done a book before and had to be coaxed into trying it. They
succeeded with a bit of prodding from me but mostly with the
determination that it was worth it to them to complete that book, get it
into circulation, and establish themselves as experts in their fields.
Many of you probably
wonder what it would take for you to finally achieve that goal. For most
of us it comes down to whether the result is worth the time, money and
effort you would put into your project, not much different than deciding
whether to buy a $20 dinner or a $40 dinner. If the expensive one
doesn't seem worth it, you won't do it.
By the same reasoning, if
your dream for the future doesn't seem worth the time or money you would
spend realizing it, you won't do it. This means that your book will get
written or your business will get started only when you decide that the
value you will get outweighs the expense you will incur.
I say this because as I
look back over the last 15 years of learning to write, learning to
market, learning to speak and learning to network, over all the costs,
the time invested, I would do it again in an instant. Has it been worth
I hope you will decide
your dream is worth it this year. When you do I will be here to help you
make it happen.
in this issue:
- A Few Writing Tips
- Story Magic Weekend
- News From Speak Your Way to Wealth
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