Solutions Press Protégé
We've had some incredible breakthroughs during recent Protégé Program
calls. One of the most important things members can do is simply show
up. By staying in the conversation, you learn powerful ways to write, no
matter whether you are doing a book, blogs, articles or newsletters.
We talked about
organizing your book on Monday's call. This is crucial because if you
don't know what you are putting in your book and where you are putting
it, you will never start writing.
This material is also vital when you are
writing other items as well. Your blog post must be as carefully planned
as your book. Your newsletter is for more than just communicating
occasionally with your list. Plan and outline them and they will be far
Anyone who joins the program now will get access to past calls as well as all future
calls. I've made it incredibly easy to participate, and risk free. Just
www.leepound.com/protegeprogram.htm for all the details.
What Are You Writing About?
Seems like a dumb question, doesn't it?
Yet this is the crucial question you must
answer before you ever put one word on paper (or computer screen).
Many new writers just pick a broad subject
like leadership, economics, marketing, photography, travel, etc. and
think they can write a coherent book about that subject. What usually
happens is that they end up with a very superficial treatment that
anyone could have written, most of it taken from other sources.
The main reason you want to write a book (or
article or newsletter or blog post) is that YOU have something to say
that will showcase your knowledge of the subject. That is why you must
narrow your subject to a specific topic that you know very well.
You must put your ideas in the book, not
just material gleaned from outside sources. You must put your
personality in the book. The stories must be yours, the examples yours,
the insights yours. You can only do this with a focused topic.
The other reason to focus your topic is that
you can then identify your market with crystal clarity. It does very
little good to write for Americans between the age of 18 and 65 even if
you think you could sell to all of them. Narrow the market to a
specific, identifiable group that you can target and you will be very
Choosing a narrower topic will also make
outlining much easier and will allow you to choose good, relevant
stories the illustrate your points.
Always narrow your subject before you start
to outline and you will find it much easier to write from your
experience, which is what readers want from you.