Seems like I finally get around to getting a newsletter out near some big holiday. Last time it was New Year's, this time it's Easter, which means Spring is here, flowers are blooming and the nights are getting warmer.

It also means there's a lot going on. I finished three books in March, two for clients and one for me. Arvee and I finished planning for Market Your Way to Wealth and the launch was over the top successful.

I hope a lot is happening in your life as well. Now is the time to take advantage of opportunities, many of which may never come along again. I've noted a few items below that you might check out. However, watch for your own opportunities, the ones that show up every day, and use them to build your business.

Arvee and I launched Market Your Way to Wealth in March after deciding to let everyone in at no charge. We've got quite a lineup, including Eric Lofholm, Adam Urbanski, Lisa Cherney, Matt Bacak, Mike Woo-Ming, Nancy Marmolejo, Daniel Hall, and Jill Lublin. I'll be talking about using writing as a marketing tool Friday morning and Arvee will speak on using speaking as a marketing tool Saturday morning.

Like I said, there is no charge to attend. It's local, at the Ayres Hotel Ontario May 1, 2, 3, 2009. Registration is simple. Just go to www.marketyourwaytowealth.com and use the blue button at the bottom of the page. We'll see you there.

I often point out to people that the single most powerful marketing tool they can use, especially in a poor economy, is good writing.

If you look around you, you will see that virtually every sales message you see, from emails to books to videos to sales letters to sales scripts, has to be written before it can be delivered.

This is elementary. However, to be effective it must be written well. This means that it must create a powerful emotional effect on the reader (or listener) in order to creat the impulse to buy.

Many people claim they are not affected by emotion and just want the facts but the truth is that the facts are not enough. To get anyone to part with hard-earned money, you must give them a reason to buy your product over any others.

If you can get your reader to say, "Yes, I want that.", you will succeed as a marketer. The secret to creating this powerful desire to buy is that you must use story techniques to draw your prospect in, keep him or her reading your message, and bring him or her to point of sale.

I will be talking more about this subject at Market Your Way to Wealth May 1 so I hope to see you there.

Meanwhile check out my writing protégé program where I teach these skills every week at:
www.leepound.com/protegeprogram.htm.

Recommended programs:

"The Little Voice," by Blair Singer
Blair launched this book at the end of March and caused a meltdown at Amazon.com. He's decided to give the book away to anyone who downloads it before April 17 and is also giving away a ton of bonuses (including one of mine). The book teaches you how to control the self-talk that everyone has. To get your copy go to:
www.littlevoicemastery.com/booktour

Beyond Six Figures Coaching
Mary Allen has opened up her Beyond Six Figures For Coaches pre-launch just for today. Mary has an incredible program planned for coaches who want to take their practice to the next level. See all the details at: http://www.kickstartcart.com/app/?af=968319

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Where Is Lee Speaking?

"Market Your Way to Wealth" May 1, 2, 3, Ayers Hotel Ontario Airport. Register here:
 

Books

Fifty-Seven Steps to Better Writing is my personal look at the writing and publishing business. You will learn how to choose a genre, how to select a publishing method and how to use the craft of writing to make your work sparkle.

Order this book now

Do you want to learn the secrets great writers use to influence customers?

Lee Pound  helps writers and speakers become the perceived experts in their markets by writing and publishing books. My protégé program gives you the skills you need today to succeed.

Learn more about my protégé program here

Do you need a speaker?

Lee is an inspirational and motivational speaker who presents to organizations, conferences, businesses and clubs interested in learning more about skills needed to use writing and speaking as powerful marketing tools.

Learn more about my presentations

Toastmasters

Learning to speak well requires practice. The best forum to practice is at a local Toastmasters Club. You can go to www.toastmasters.org for more information. You are invited to visit my clubs at any time. Call or e-mail for further information.

Possibilities Unlimited

Carrows Restaurant on Marguerite Parkway north of Avery Parkway in Mission Viejo, CA, Monday evening 7:15 p.m. www.putm.org