The Social Media Revolution
Just in case you haven't noticed, there is
a revolution taking place in the world of marketing. As those of you who
sell products and services know, finding the right customers can
sometimes be extremely difficult.
Social media sites,
such as Twitter, Facebook, YouTube, and others (hundred of others) are
making that search far easier with tools that are incredibly effective
at targeting audiences.
This doesn't mean that
you can jump right in and start sending marketing messages to everyone
you can find and expect to get much in in the way of results.
Just remember, none of
these sites change marketing as we have done it in the past. They are
simply tools that allow us to target people in new ways.
The best marketing is
still about creating relationships with people. It is still true that
your best customer already knows you, trusts you and wants to do
business with you. The social media sites are a way of building that
trust and rapport.
I am teaming up with Ed
Philipp and Warren Whitlock to write a new book on how the use social
media as a marketing tool. Our plan is to have it out by next March.
By the way, writing is
a key element in social media sites. All of them require that you write
in some way, from the 140 character posts on Twitter to longer posts on
Facebook or even longer blog posts.
You writing still needs
to follow the standard format used to influence people to buy and that
means creating an emotional experience. That's why information and
quotes are so popular on Twitter and why those ubiquitous requests to
buy get ignored.
Quotes from other
people are good but it's even better to write your own quotes. Everyone
has profound thoughts that can influence other people's lives for the
better. Watch what others do and try writing some of your own.
By the way, you can
follow me on Twitter at: